Natosha on the hot seat

Ready to build trust and grow your business? In this episode, we take you inside a real conversation between Mark Putnam of Global Ethics Solutions and Better Business Bureau's Natosha Beach to explore the value and process of BBB Accreditation.

Mark, whose business is a creative company producing training materials and consulting services for businesses globally, shares his interest in accreditation primarily for branding and affiliation with respected organizations. You'll hear why he believes aligning with the BBB makes sense, particularly given his company's focus on connecting character and compliance.

Discover how BBB Accreditation is more than just a badge; it provides access to tools and support designed to help your business stand out. The episode highlights how accreditation helps businesses improve online reputation, grow, and reduce risk.

Listeners will gain insight into specific benefits discussed, such as using the BBB Seal as a competitive edge, accessing pre-qualified leads through the Get-a-Quote platform, leveraging Marketing Solutions for increased visibility, and utilizing the BBB Toolbox for integrated business technologies at discounted prices, including website building, social media scheduling, and lead generation tools.

The conversation also touches on professional development resources like BBB Learning, Webinars, and access to The CEO Forum Group.

Understand how the BBB assists businesses in navigating customer issues and reducing risk through services like mediation and arbitration for dispute resolution. Hear Mark explain his approach to handling customer concerns by listening and being fair, including offering a money-back guarantee.

Finally, learn about the commitment to the eight BBB Standards of Trust, which Mark agrees to uphold, and get a glimpse into the application process, including fee structure based on company size and the support provided by a dedicated Customer Success Partner.

If you're a business owner looking to enhance credibility and attract customers who value reliability, this episode offers a practical look at how BBB Accreditation works and the comprehensive benefits it provides. Tune in to see if becoming a BBB Accredited Business could be the right step for you!