Trust: The Value of Better Business Bureau
An AI-generated conversation where the hosts discuss a Better Business Bureau Great West + Pacific business development representative's phone call with a prospective Accredited Business. The host dissects the conversation and highlights what goes well and opportunities to grow as a sales leader.
This podcast is for BBB Accreditation experts and any business curious to know what happens behind the scenes with the BBB Accreditation process.
Trust: The Value of Better Business Bureau
Closing with Class – Sealing the Deal the Smart Way
Want to close deals without sounding like a used-car salesman? In this episode, we analyze Lauren Quick’s smooth, consultative close with Brayden, a new business owner weighing BBB accreditation. Lauren ditches the hard sell, spotlighting digital tools like the BBB business profile and lead-generating “Get a Quote” button to show Brayden how accreditation fuels growth—no website required. Learn how to empower prospects, highlight tangible benefits like online visibility, and position your offer as their next logical step. Perfect for sales pros who want to close with confidence and integrity, this episode is a masterclass in persuasion that respects the buyer. Hit play and elevate your closing game.