Trust: The Value of Better Business Bureau
An AI-generated conversation where the hosts discuss a Better Business Bureau Great West + Pacific business development representative's phone call with a prospective Accredited Business. The host dissects the conversation and highlights what goes well and opportunities to grow as a sales leader.
This podcast is for BBB Accreditation experts and any business curious to know what happens behind the scenes with the BBB Accreditation process.
Trust: The Value of Better Business Bureau
Flipping Objections – Turning Doubt into Dollars
Can objections actually make your sales pitch stronger? Join us as we break down how Lauren Quick flips a common misconception—that BBB is just about complaints—into a powerful selling point during her call with Brayden, a skeptical painting contractor. Using hard-hitting data from the 2024 IABBB survey and clever reframing, Lauren builds credibility and shows Brayden how accreditation boosts trust and reputation. Discover how to anticipate pushback, leverage social proof, and turn “no” into “tell me more.” Packed with real-world tactics, this episode is your playbook for overcoming skepticism and making your value undeniable. Listen now to master the art of objection handling.